Privacy is a huge concern for individuals surfing the web. Google and other search engine companies have long held on to personal data for long periods of time. There has been an ongoing concern that personal search data is being used by Google and others to spy for the government on private citizens. While this is a step in the right direction, we need to let these companies know that privacy is paramount.
From the BBC: Google will limit the length of time it holds personally identifiable data
The move comes in response to a data protection group that wrote to the firm questioning its privacy policies. The European advisory body, called Article 29, said Google’s current data retention practices could be breaking European privacy laws. The search giant has said it will now keep personally identifiable search data for 18 months rather than the previous period of 18 to 24 months. – more
